Friday, May 15, 2009

GENUINE CHARACTER

I hold in high personal regard people who are authentic. Authentic people are sincere, communicate directly, and are honest. Authentic people have genuine character.

The history for the term authentic also carries with it “one who does things himself.” Another word is self-sufficient: having the necessary resources to get along without help.

The more and more an entrepreneur maintains a consistent genuine character, the more likely the entrepreneur’s enterprise will have necessary resources. The necessary resources resulting from a genuine character are customers with whom the entrepreneur wants to work, an outstanding reputation, and trustworthy referral sources.

An entrepreneur with genuine character may boldly embrace sales. For an entrepreneur with genuine character sales is not a gimmick, puffing, or a canned presentation. Sales for an entrepreneur with genuine character can be performed with a conversation about what the entrepreneur is passionate about.

Before conducting sales an authentic entrepreneur already figured out what others need and how to best serve. With sincere and direct conversation about the enterprise’s purpose, the entrepreneur grows relationships then nourishes the relationships with timely follow through and by keeping his promises.

An entrepreneur striving for consistent genuine character makes an honest effort to understand fully his strengths and the opportunities of the enterprise. The entrepreneur can then confidently use his sales strengths and grab the opportunities available.

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